Strategic Planning

We don’t shoot in the dark and see what sticks. We think beyond the allure of flashy TV cameras and artificial social networks to develop integrated PR and marketing plans that are designed to deliver on real business objectives. Our plans are targeted and multi-faceted, utilizing a variety of tactics and techniques to help you grow your business and increase brand awareness.

Aker Ink Strategic Planning Process


  • Define your goals
  • Assess the state of your business and industry
  • Profile target audiences, pain points and needs
  • Identify existing resources and gaps
  • Identify opportunities and challenges


  • Define your short- and long-term goals
  • Determine which PR and marketing tactics are most effective for reaching your target audiences
  • Develop creative, goal-oriented campaigns using a combination of tactics

Marketing & Brand Development

  • Define who you are now, and how you want to evolve
  • Establish or reinforce brand elements
  • Create a comprehensive messaging framework
  • Identify and fill gaps in the marketing infrastructure
  • Get key leaders and stakeholders on the same page with goals, brand and messaging


  • Assign internal and external execution roles
  • Determine how to integrate and layer tactics
  • Ensure continuity among tactics and messages
  • Remain flexible and nimble as audience takes action


  • Define what success looks like
  • Assess progress and adapt as needed
  • Celebrate milestones

Explore Your Options

Explore Your Options