Much bigger than just a tool to keep track of colleagues, search for jobs and find the latest business trends and news, LinkedIn has become the epicenter of business-related exchanges and information, especially for companies […]
A website is typically the first experience a customer has with your business. But if that website is outdated, isn’t intuitive, can’t easily be navigated or buries useful information, it is more of a liability […]
As a former journalist, I know the value of a good source. Someone who’s an expert in their field, understands the story angle and can respond quickly is worth their weight in gold to a […]
When curating its 2022 Top 50 Small Business Services Guide of the highest-recommended small businesses or small business service companies, In Business Magazine selected Aker Ink as one of four marketing, PR […]
Every 17 years, Arizonans experience a particularly heavy cycle of noisy cicadas who leave a mess behind when they shed their exoskeletons. But there’s another plague that crops up much more frequently and is far […]
Axis for Autism has developed a new model for streamlining autism diagnosis that’s slashing exorbitant wait times for Arizona families, ensuring they can access life-changing intervention and therapies faster. In fact, the company strives to […]
Deeply committed to professional and personal growth, Marketing Manager Bri Gibson recently completed two reputed marketing programs through a collaboration between the Digital Marketing Institute (DMI) and American Marketing Association (AMA), earning credentials as […]
When Ranking Arizona released its 2022 lists of Public Relations Firms, Aker Ink was at the top of the list and among those the state’s largest annual business opinion poll recognized for […]
SEO – or search engine optimization – is a strategic process that helps your company rank higher in search engines. There are various facets of SEO, and “local SEO” is a crucial part of the […]
Algorithms this, algorithms that. When it comes to social media, “the algorithm” seems like an empty buzzword, but it’s actually among the most important concepts to understand in marketing. Social media algorithms are constantly evolving […]
