To promote acceptance and mitigate fallout, contentious issues like the COVID vaccine mandates need to be communicated to employees with additional care. No matter which side of the aisle one personally falls on, the reality […]
As children, there was nothing worse than getting a box of raisins while trick or treating. Unless it was Dots, Necco wafers or a popcorn ball.
No such worry this Halloween — the Aker Ink team […]
Named after Sir Timothy Berners-Lee, acknowledged as the father of the World Wide Web, the TIM Awards bring together Arizona’s best and brightest digital marketers to celebrate projects and accomplishments from the past year. During […]
You may have heard the terms UX and UI thrown around these days, but do you really know what they mean? And do you know why they are critical for converting sales or other actions?
UX […]
After a year of upheaval and turbulence, we persevered, grew and came out stronger. A testament to this strength, the Phoenix chapter of the Public Relations Society of America named Aker Ink 2021 Agency of […]
Video didn’t just kill the radio star. It has taken over the world.
People not only watch an exorbitant amount of online video a week — an average of 18 hours, according to […]
In today’s age, false and misleading information can spread like wildfire online and through social media networks — often much faster than the facts. When your business is at the center of any misinformation, quick […]
There are abundant ways businesses can connect with their communities on social media. In addition to publishing their own quality content, engaging via comments and running ads, they can reach out through influencers, brand ambassadors […]
A foundational brand element, the power of a logo should never be overlooked. It sets the tone and emotional connection that everyone associates with a company.
Understanding this power, we were recently honored with Best Logo […]
After a year of upheaval, there’s an ardent desire to move forward. As businesses shift from mitigating crises to seizing opportunities, Aker Ink CEO Andrea Aker offers In Business readers guidance in reexamining their strategies […]
