Camp Colton has been a Flagstaff institution since 1971, serving as a community tradition and rite of passage for more than 44,000 students in Northern Arizona. Through […]
Did you know 14 is the number of forgetfulness?
It’s true, and this month we are celebrating a 14 we could never forget as July marks Aker Ink’s 14th anniversary.
The past year was fraught with challenges […]
Amidst a busy news cycle focused on wildfires and record-breaking heat, Aker Ink landed a series of media hits for a retirement community celebrating a resident’s 91st birthday.
She’s not the oldest resident, but Nancy Moore […]
With Nepal’s COVID-19 cases and unemployment skyrocketing, humanitarian nonprofit Elevate Nepal turned to Aker Ink to strengthen and streamline donor outreach. With a thoughtful combination of social media and inbound marketing […]
Ranking Arizona, the state’s largest annual business opinion poll, recognized Aker Ink as the No. 1 Public Relations Firm in 2021 (with seven or fewer professionals in the department). This is the […]
In preparation for launching a new digital therapeutics app, Washington-based Winston Center turned to Aker Ink PR & Marketing for strategy and support to educate target audiences, attract the right investors, partners and patients, and […]
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet of social media marketing relies on endorsements from “influencers,” commonly through Instagram […]
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, reporters ask questions you don’t know how to answer, or questions you don’t want to […]
It’s proven that lies spread faster than truth online.
A 2019 MIT study found false news online travels “farther, faster, deeper and more broadly than truth.” According to the study, falsehoods are 70% […]
Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts behind a historical event or famous person. Likewise, there is often a story or some […]
