Aker Ink Hits the Trails to Raise Money for St. Joseph the Worker
As a team that loves getting outside, some friendly competition and giving back to our community, we knew we had to get involved with St. Joseph the Worker’s annual Hike for the […]
How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in ensuring relevant information and messaging are relayed clearly and effectively. An effective spokesperson can be […]
Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights on opportunities and digital marketing trends in 2021. Andrea identifies two […]
Aker Ink Informs UpCity Readers on Marketing Communications Audit Best Practices
Marketing communications audits ensure a company’s messaging keeps pace with a swiftly changing world, yet many businesses don’t take the time to conduct them — leaving myriad marketing benefits on the table. Writing for the […]
Bri Gibson Promoted to Marketing Specialist to Support Aker Ink’s Digital Marketing Practice
With digital marketing spending growing to $146 billion by 2023, Aker Ink PR & Marketing has promoted Bri Gibson to Marketing Specialist to help clients and the agency navigate and seize […]
AzBusiness Leaders Recognizes Andrea Aker for PR Expertise in 2021 Edition
Known for her tenacity, superior client service and commitment to mentorship, Andrea Aker was recognized by AzBusiness Leaders as a 2021 innovator changing the face of Arizona business.
Editors of the annual publication began with a […]
Winner of Case Study Giveaway Unveiled! Introducing Elevate Nepal
Instagram isn’t only for sharing selfies and pictures of your #brunch. It’s also a place to snag a free case study for your business — as we proved with a recent giveaway (the first of […]
Are You Making these 5 Facebook Advertising Mistakes?
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as a premier place to affirm brand loyalty, drive traffic to a website and convert prospects.
With […]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every month — line by line, person by person, day by day.
With their stories, the group […]
New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers have needed to stay more nimble and reactive than ever (in fact, we wrote a […]
