Covid-19, #BlackLivesMatter, #MeToo, climate change and other societal turning points transformed how businesses operate. Some struggled how to communicate their efforts to change, facing backlash that left others wondering whether they should say anything at […]
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the platform to discover new products or services (2019). With such steep competition, how can you […]
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? There are numerous reasons, but a key one lies in quotability.
“A quotation in a speech, […]
Content marketing has always been important for businesses. But when the COVID-19 pandemic hit and internet usage soared among Americans, these digital touchpoints (including blogs, infographics, videos and case studies) became even more critical for […]
At first glance, a frequently asked questions (FAQ) page might not seem like anything special. It may pale in comparison to your flashier service or product pages. But what FAQ pages lack in glamour, they […]
Going back to school looks a little different this year, with many kids learning remotely for at least a few weeks. However, one of the best parts of returning remains unchanged: new supplies. Reminiscing about […]
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The first step toward this understanding entails learning how journalists operate and why they say […]
Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely intersect? In an article for Az Business, Aker Ink Content Specialist Taylor Haynes […]
As Aker Ink turned 13, the team experienced a wave of nostalgia in reminiscing about when each of us were teenagers (as seen in the photos shared here, we have come a long way—some more […]
Although Aker Ink PR & Marketing is known as one of the top PR firms in Phoenix, its high-quality interactive capabilities are also garnering recognition. The firm recently debuted on Phoenix Business Journal’s list […]
