With nearly 13 years at the helm of Aker Ink, Andrea has made a name for herself as an expert communicator and keen business strategist. An Arizona native and graduate from the University of Arizona […]
When you walk into any advertising or PR agency, one of the first things you usually see is a wall or case full of awards. It’s a reminder that the agency does great work and […]
Case studies are among the most popular marketing tools. They’re able to communicate the value of a business’ products or offerings through hard data, direct quotes and compelling customer experiences. Best of all, they’re useful, […]
Because cannabis is still federally illegal, cannabusinesses face more restrictions than other types of businesses when it comes to many facets of operations, including marketing their products or services. While limited in some respects, there […]
Modern businesses face myriad challenges, including attracting the right attention, retaining a loyal customer base, differentiating from competitors – and, perhaps toughest of all, a wary public. Companies jockey for ever-shrinking amounts of coverage and […]
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, data breach, disgruntled employees or something else entirely. Taking a proactive approach and planning […]
The cannabis industry is full of creative, ambitious professionals aiming to leave their mark, making the competition steep for businesses that want to generate more brand loyalty, stand out in a crowded online space and […]
Guidant, a multi-disciplinary law firm with locations in Phoenix and Tempe, tapped Aker Ink for comprehensive branding, marketing and public relations strategy following the merger of two local firms.
Tasked with positioning […]
Want to give back to your community as a company? Rally your network around an issue? Connect with others through a common charitable goal? If you answered “yes” to any of these, you may want […]
A media interview is a lot like a date. It’s where you begin the process of building a relationship — only with a reporter instead of a would-be beau or bae. Like dating, the success […]
