The cannabis industry is full of creative, ambitious professionals aiming to leave their mark, making the competition steep for businesses that want to generate more brand loyalty, stand out in a crowded online space and […]
Guidant, a multi-disciplinary law firm with locations in Phoenix and Tempe, tapped Aker Ink for comprehensive branding, marketing and public relations strategy following the merger of two local firms.
Tasked with positioning […]
Want to give back to your community as a company? Rally your network around an issue? Connect with others through a common charitable goal? If you answered “yes” to any of these, you may want […]
A media interview is a lot like a date. It’s where you begin the process of building a relationship — only with a reporter instead of a would-be beau or bae. Like dating, the success […]
Have you ever met someone who seems perfectly unruffled under pressure? They’re enviably calm, even in front of a big audience. They smile, they enunciate, they answer questions – even tough ones – with grace […]
When Bri Gibson joined the Aker Ink team as an account coordinator this past summer, we knew she was the perfect fit. A triathlete originally from Snohomish, Washington and recent journalism school grad, Bri […]
Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion monthly active users, the photo-sharing app, which is owned by Facebook, is among the top […]
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But of interest to whom? Therein lies the struggle for businesses when trying to land media […]
Understanding the widespread impact and lasting social change generated by the Arizona Center for Law in the Public Interest (ACLPI), Aker Ink is proudly providing PR, communications and social media services on a pro bono […]
The American workforce is more diverse than ever. For the first time in recent history, it’s possible (and often expected) to have four generations represented in one company: Baby Boomers (born 1946 to 1964), Generation […]
