You already know social media is central to your business’ marketing strategy. It can be used to connect with customers on a more personal level, amplify your brand messaging and educate and convert your followers. […]
During widespread crises, such as the coronavirus pandemic, companies need to address internal and external issues quickly and with nuance. Even though the crisis at-hand may be outside of your control, you will be scrutinized […]
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes so funny. Most of us have an analogy ready to help make our career […]
Canceled events. Self-imposed quarantine. Widespread uncertainty.
These are just a few of the issues businesses everywhere are facing due to the COVID-19 outbreak. People are worried about finding enough toilet paper. They’re scared of loved ones […]
With nearly 13 years at the helm of Aker Ink, Andrea has made a name for herself as an expert communicator and keen business strategist. An Arizona native and graduate from the University of Arizona […]
When you walk into any advertising or PR agency, one of the first things you usually see is a wall or case full of awards. It’s a reminder that the agency does great work and […]
Case studies are among the most popular marketing tools. They’re able to communicate the value of a business’ products or offerings through hard data, direct quotes and compelling customer experiences. Best of all, they’re useful, […]
Because cannabis is still federally illegal, cannabusinesses face more restrictions than other types of businesses when it comes to many facets of operations, including marketing their products or services. While limited in some respects, there […]
Modern businesses face myriad challenges, including attracting the right attention, retaining a loyal customer base, differentiating from competitors – and, perhaps toughest of all, a wary public. Companies jockey for ever-shrinking amounts of coverage and […]
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, data breach, disgruntled employees or something else entirely. Taking a proactive approach and planning […]
