Your Brand Voice Matters – Here’s Why
You have a unique way of communicating. Your voice is different from anyone else’s – and you tell your personal story best. The same should be said for your business.
A business’s brand voice is a […]
What Small Businesses Get Wrong – And Right – When it Comes to PR
Small business owners understand the importance of promoting their products or services. They have to connect with potential customers in some way, right? But many owners fall short when it comes to public relations – […]
Lester Holt Emphasizes Importance of Journalism Education, Storytelling at 36th Annual Cronkite Award Luncheon
Lester Holt is the 2019 recipient of the Walter Cronkite Award for Excellence in Journalism.
As a tumultuous election year approaches and technological advancements impact traditional […]
How to Make an Effective Post-Crisis Apology
When was the last time you apologized, and really meant it?
Knowing how and when to say “I’m sorry” can be hard for anyone, but especially for a company in the […]
Think Small for Big Results: The Business Case for Instagram Micro-Influencers
From fitness gurus and fashion icons to foodies and adorable animals, influencers have exploded on social media. If you are active on social media (especially Instagram), you have likely seen sponsored content from […]
How to Avoid Unintentionally Offending Your Audience
We are all about getting creative at the drawing board. And we know campaigns that speak to the emotions or employ a bit of tongue-in-cheek humor are often effective in attracting – and […]
Is Your Company Making these Common (but Sneaky) Content Marketing Mistakes?
Nowadays, content marketing plays a crucial role in many companies’ greater marketing strategies, encompassing the development and strategic distribution of blogs, whitepapers, case studies, videos, infographics and more. A solid content marketing approach […]
Marketing Strategies to Help B2B Companies Stand Out in the Crowded Cannabis Industry
To say the cannabis industry is booming is an understatement. Few industries in recent memory have taken off with the same energy – the legal market is expected to hit a whopping […]
Bri Gibson Joins Aker Ink as Account Coordinator
Aker Ink is excited to welcome Bri Gibson as an Account Coordinator. With experience in journalism, social media management and public relations campaigns, she helps carry out tactical and administrative activities that are […]
Your Digital Business Card: How to Boost Your LinkedIn Presence
When you meet a potential client or business contact, it’s common to exchange business cards. Yet today, that process has expanded to the digital world – now many people connect on LinkedIn, too. Think of LinkedIn […]
