As with most industries nowadays, recent and emerging technologies are transforming the marketing world. Abundant tools, process and systems allow marketers to do more, in less time, while improving the quality of outcomes […]
Tenec Coatings, a Phoenix-based concrete coatings and specialty flooring contractor, called on the Aker Ink team for integrated PR and marketing strategy to help position the company as the go-to concrete flooring […]
Ever feel like your company’s external messaging is disjointed? Maybe your competitive value is unknown or unclear to certain audiences? Whether the disconnect is the result of a major organizational change or perhaps […]
Ranking Arizona, the state’s largest annual business opinion poll, recognized Aker Ink as one of the Top Public Relations Agencies in its annual list for 2019. Aker Ink earned the No. 4 spot […]
An experienced media spokesperson will be the first to admit that interviews with journalists aren’t always easy. When reporters try to get to the bottom of a story, they might ask some difficult, […]
Did you know that 98% of people have at least one social media account? It should be no surprise that many companies rely heavily on social platforms like Facebook, Twitter, Instagram or […]
Glossophobia, the fear of public speaking, is one of the most common phobias. According to Psychology Today, 25% of people report experiencing it. Even if you don’t have a severe case of […]
Is your sales team using marketing communications and resources to their highest potential? And do your marketing pros understand what sales want — and need — to identify and generate leads? The most successful […]
Effective post-crisis communications can play a role in how quickly and how successfully your company moves beyond a crisis to reflect a new goal or vision. Once you’re able to address the initial challenges presented by […]
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to the materials they need to write accurate and thoughtful stories about your company.
