Hordes of public relations professionals, including Aker Ink Account Executive Taylor Holmes, descended on Phoenix for the Public Relations Society of America’s (PRSA) Western District Conference, spending two days networking with fellow […]
Email marketing, when done well, can be one of the most effective ways to attract, captivate and delight your audience. It gives companies an expansive reach: according to Hubspot, active email accounts are […]
A rebrand, while no simple undertaking, can be an opportunity to re-evaluate, hone and polish your company’s public-facing image. When it’s done right, a rebrand can provide the marketing infrastructure needed for future […]
We are thrilled to announce the recipient of the first annual Aker Ink Scholarship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication – Brielle McDougall.
Hailing […]
Everyone has a story to tell — what’s yours?
Telling your company’s story is the first step to enriching your brand identity, expanding an audience and maintaining a loyal customer […]
One of the ways companies can get the right attention at the right times is through the development of thoughtful, educational content that sparks a deep interest or fulfills a need among their […]
Picture this: You sit down with a journalist from the local paper or news site. The journalist has done their research, they seem interested in the topic you’re discussing, and they listen intently. […]
In the nonprofit world, an organization’s sustainability is linked to community support and awareness. Yet with limited budgets and resources, achieving widespread awareness can be challenging.
Andrea Aker recently […]
It is likely that, at some point, any company will experience a crisis – product recalls, employee misconduct, actions by disgruntled customers or data breaches among them. An efficient and coordinated approach to […]
The Phoenix Business Journal honored Aker Ink as one of the Largest Phoenix-area Social Media Marketing-Consulting Firms in its annual list. Aker Ink earned the No. 47 spot on the list, joining fellow […]
