An experienced media spokesperson will be the first to admit that interviews with journalists aren’t always easy. When reporters try to get to the bottom of a story, they might ask some difficult, […]
Did you know that 98% of people have at least one social media account? It should be no surprise that many companies rely heavily on social platforms like Facebook, Twitter, Instagram or […]
Glossophobia, the fear of public speaking, is one of the most common phobias. According to Psychology Today, 25% of people report experiencing it. Even if you don’t have a severe case of […]
Is your sales team using marketing communications and resources to their highest potential? And do your marketing pros understand what sales want — and need — to identify and generate leads? The most successful […]
Effective post-crisis communications can play a role in how quickly and how successfully your company moves beyond a crisis to reflect a new goal or vision. Once you’re able to address the initial challenges presented by […]
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to the materials they need to write accurate and thoughtful stories about your company.
Hordes of public relations professionals, including Aker Ink Account Executive Taylor Holmes, descended on Phoenix for the Public Relations Society of America’s (PRSA) Western District Conference, spending two days networking with fellow […]
Email marketing, when done well, can be one of the most effective ways to attract, captivate and delight your audience. It gives companies an expansive reach: according to Hubspot, active email accounts are […]
A rebrand, while no simple undertaking, can be an opportunity to re-evaluate, hone and polish your company’s public-facing image. When it’s done right, a rebrand can provide the marketing infrastructure needed for future […]
We are thrilled to announce the recipient of the first annual Aker Ink Scholarship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication – Brielle McDougall.
Hailing […]
