With much pride and joy, I’m excited to announce I have launched an annual scholarship for students at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Starting in 2018, the $1,000 Aker […]
In order to conduct media outreach effectively, it’s essential to build meaningful relationships with reporters. As with any relationship, there is a give-and-take aspect. You shouldn’t ignore the reporter’s interests and needs as you seek […]
It’s safe to say you are likely subscribed to a variety of email lists from clothing stores and media outlets to professional associations and other companies you do business with. Email marketing is among the […]
Taking on the role of media spokesperson is no small task. As your relationship with the media develops, you may find yourself talking with journalists relatively often depending on current events or notable happenings in […]
Blog writing is often the core of a content marketing strategy, and it can be a useful tool to showcase your company’s expertise and build a reputation as a thought leader in your industry. The […]
While you likely don’t remember most of the interviews you’ve seen (or read) that went well, you probably remember at least a few that went badly. Negative outcomes in media interviews may stem from a […]
It’s with pride, appreciation and excitement that Aker Ink announces its 10-year anniversary.
Aker Ink officially launched in 2007, a few months shy of the housing crash that marked the Great Recession. As many small businesses […]
Your website serves as a 24/7 storefront and is the core of nearly every marketing initiative. A solid, strategic website allows you to control how your brand is presented, how visitors are funneled throughout the […]
Aker Ink President Andrea Aker was showcased on the July cover of Scottsdale Airpark News, which has served as the business voice of the Greater Airpark area for more than 30 years. She was interviewed […]
Press releases are fundamental tools in a PR strategy. Yet before we jump into the goals of a press release, let’s break down how these tools are now used in the modern world of communications.
Once […]
