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So far Aker Ink has created 265 blog entries.

What Not to Do: 5 Things Reporters Hate

In order to conduct media outreach effectively, it’s essential to build meaningful relationships with reporters. As with any relationship, there is a give-and-take aspect. You shouldn’t ignore the reporter’s interests and needs as you seek […]

By |2025-11-17T15:42:04-07:00November 22nd, 2017|PR|Comments Off on What Not to Do: 5 Things Reporters Hate

How to Build Beneficial Media Relationships as a Spokesperson

Taking on the role of media spokesperson is no small task. As your relationship with the media develops, you may find yourself talking with journalists relatively often depending on current events or notable happenings in […]

By |2025-11-17T15:42:05-07:00September 21st, 2017|PR|Comments Off on How to Build Beneficial Media Relationships as a Spokesperson
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4 Ways to Grow an Audience with Blog Writing

Blog writing is often the core of a content marketing strategy, and it can be a useful tool to showcase your company’s expertise and build a reputation as a thought leader in your industry. The […]

By |2025-11-17T15:42:05-07:00September 6th, 2017|Content|Comments Off on 4 Ways to Grow an Audience with Blog Writing

How to Ensure Your Media Interview is a Success

While you likely don’t remember most of the interviews you’ve seen (or read) that went well, you probably remember at least a few that went badly. Negative outcomes in media interviews may stem from a […]

By |2025-11-17T15:42:05-07:00August 7th, 2017|PR|Comments Off on How to Ensure Your Media Interview is a Success

Aker Ink Celebrates 10 Exciting Years in Business

It’s with pride, appreciation and excitement that Aker Ink announces its 10-year anniversary.

Aker Ink officially launched in 2007, a few months shy of the housing crash that marked the Great Recession. As many small businesses […]

By |2025-11-17T15:42:06-07:00July 31st, 2017|Culture|Comments Off on Aker Ink Celebrates 10 Exciting Years in Business

How to Tackle Your Website Redesign Project

Your website serves as a 24/7 storefront and is the core of nearly every marketing initiative. A solid, strategic website allows you to control how your brand is presented, how visitors are funneled throughout the […]

By |2025-11-17T15:42:06-07:00July 24th, 2017|Branding, Website|Comments Off on How to Tackle Your Website Redesign Project
  • 5 Goals of a Press Release

5 Goals of a Press Release

Press releases are fundamental tools in a PR strategy. Yet before we jump into the goals of a press release, let’s break down how these tools are now used in the modern world of communications.

Once […]

By |2025-11-17T15:42:07-07:00May 24th, 2017|PR|Comments Off on 5 Goals of a Press Release
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