When it comes to content, the way you use it is just as important as the care you put into creating it.
Whitepapers and case studies are two popular types of content that companies can use […]
Videos pack social feeds on nearly every network – from decadent desserts and dance routines to breaking news and product demos. These days, it’s becoming increasingly difficult to stand out among the clutter. And with […]
As part of creating a stellar newsletter strategy, you need to build a high-quality email list. These days it’s easy to purchase a large email list that appears to be targeted, but this falls […]
Telehealth provider MeMD, which covers millions of members nationwide, has tapped Aker Ink for public relations strategy and content marketing to help promote the company’s innovative technology, business model, healthcare offerings and expertise to […]
With much pride and joy, I’m excited to announce I have launched an annual scholarship for students at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Starting in 2018, the $1,000 Aker […]
In order to conduct media outreach effectively, it’s essential to build meaningful relationships with reporters. As with any relationship, there is a give-and-take aspect. You shouldn’t ignore the reporter’s interests and needs as you seek […]
It’s safe to say you are likely subscribed to a variety of email lists from clothing stores and media outlets to professional associations and other companies you do business with. Email marketing is among the […]
Taking on the role of media spokesperson is no small task. As your relationship with the media develops, you may find yourself talking with journalists relatively often depending on current events or notable happenings in […]
Blog writing is often the core of a content marketing strategy, and it can be a useful tool to showcase your company’s expertise and build a reputation as a thought leader in your industry. The […]
While you likely don’t remember most of the interviews you’ve seen (or read) that went well, you probably remember at least a few that went badly. Negative outcomes in media interviews may stem from a […]
