How to Weave Good Storytelling into Your Videos
Video didn’t just kill the radio star. It has taken over the world.
People not only watch an exorbitant amount of online video a week — an average of 18 hours, according to […]
Winner of Case Study Giveaway Unveiled! Introducing Elevate Nepal
Instagram isn’t only for sharing selfies and pictures of your #brunch. It’s also a place to snag a free case study for your business — as we proved with a recent giveaway (the first of […]
How COVID-19 Has Changed Content Marketing — And What it Means for Your Business
Content marketing has always been important for businesses. But when the COVID-19 pandemic hit and internet usage soared among Americans, these digital touchpoints (including blogs, infographics, videos and case studies) became even more critical for […]
Your FAQ Page is More Valuable Than You Think
At first glance, a frequently asked questions (FAQ) page might not seem like anything special. It may pale in comparison to your flashier service or product pages. But what FAQ pages lack in glamour, they […]
Why You Should Ramp Up Content Marketing During a Crisis
During widespread crises, such as the coronavirus pandemic, companies need to address internal and external issues quickly and with nuance. Even though the crisis at-hand may be outside of your control, you will be scrutinized […]
6 Ways to Get More Mileage from Your Case Studies
Case studies are among the most popular marketing tools. They’re able to communicate the value of a business’ products or offerings through hard data, direct quotes and compelling customer experiences. Best of all, they’re useful, […]
Content Marketing Opportunities to Address Everyday Business Battles
Modern businesses face myriad challenges, including attracting the right attention, retaining a loyal customer base, differentiating from competitors – and, perhaps toughest of all, a wary public. Companies jockey for ever-shrinking amounts of coverage and […]
Why Should My Cannabis Business Have a Blog?
The cannabis industry is full of creative, ambitious professionals aiming to leave their mark, making the competition steep for businesses that want to generate more brand loyalty, stand out in a crowded online space and […]
Your Brand Voice Matters – Here’s Why
You have a unique way of communicating. Your voice is different from anyone else’s – and you tell your personal story best. The same should be said for your business.
A business’s brand voice is a […]
