Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes so funny. Most of us have an analogy ready to help make our career […]
Once dismissed as a venue for food and travel porn, Instagram now sees more than 200 million users visiting at least one business account per day.
Contrary to what you might think, Instagram isn’t exclusively useful […]
Email marketing can be a highly effective tactic for building brand awareness and generating leads. In the B2B world, email enables companies to create consistent touchpoints with their target audiences and strategically filter prospects through […]
Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion monthly active users, the photo-sharing app, which is owned by Facebook, is among the top […]
From fitness gurus and fashion icons to foodies and adorable animals, influencers have exploded on social media. If you are active on social media (especially Instagram), you have likely seen sponsored content from […]
When you meet a potential client or business contact, it’s common to exchange business cards. Yet today, that process has expanded to the digital world – now many people connect on LinkedIn, too. Think of LinkedIn […]
Ever feel like your company’s external messaging is disjointed? Maybe your competitive value is unknown or unclear to certain audiences? Whether the disconnect is the result of a major organizational change or perhaps […]
Did you know that 98% of people have at least one social media account? It should be no surprise that many companies rely heavily on social platforms like Facebook, Twitter, Instagram or […]
Email marketing, when done well, can be one of the most effective ways to attract, captivate and delight your audience. It gives companies an expansive reach: according to Hubspot, active email accounts are […]
Whether you like it or not, social media has become an integral part of how people interact and how brands communicate to their audiences. Across the board, social platforms are seeing explosive growth in their […]
