While today’s consumers have more healthcare options to choose from than ever, this overwhelming selection — coupled with high cost and limited access — has left many clinics in a marketing rut. Forward-thinking healthcare leaders […]
The latest innovation in AI chatbots, Chat Generative Pre-Trained Transformer (ChatGPT), is the most convenient, efficient and advanced model of its kind. Trained on more than 3 billion words, ChatGPT uses meta-learning to streamline content […]
Emoji are having a moment.
Those silly smiley faces 🤪 and funny graphics 🥸 we exchange in emails 📧, social media apps 📱 and text […]
The days of scribbling down contact information in a notebook and collecting miscellaneous business cards in a fishbowl are long gone. Merely hoping people depart your tradeshow booth with enough reason to make a purchase […]
At the core of every strong brand lies an equally strong messaging framework. To help your clients and customers understand what your business stands for (and what makes it stand out), it’s important to develop […]
Short, snappy taglines that give context into a business, its offerings and its mission can do wonders for increasing brand memorability and value. In fact, The Manifest reported 50% of people look […]
Healthcare organizations face a unique set of obstacles in advertising, PR and marketing, from adhering to HIPAA and other regulations to maintaining a well-respected, professional reputation without coming off as boring or dry.
But don’t fear […]
By:
Bri Gibson, Marketing Manager, Aker Ink
Scott Bennett, Partner, Coppersmith Brockelman
New data privacy laws and cookie bans have altered the digital marketing landscape as we know it, and these changes will continue to affect how companies […]
Marketing automation uses software to automate time-consuming and repetitive tasks, helping companies efficiently nurture leads and increase ROI. One of the most common applications of effective marketing automation involves email drip campaigns.
A drip campaign refers […]
One of the most effective email marketing tactics for selling products and educating target audiences is a newsletter. To increase newsletter subscribers, you need to make the signup process easy, intuitive and offer value. Here, […]
