A website is typically the first experience a customer has with your business. But if that website is outdated, isn’t intuitive, can’t easily be navigated or buries useful information, it is more of a liability […]
SEO – or search engine optimization – is a strategic process that helps your company rank higher in search engines. There are various facets of SEO, and “local SEO” is a crucial part of the […]
Live chat software is a type of customer service software that allows for instant, real-time communication between customers and businesses. The software can be used to answer customer questions, offer advice and troubleshoot technical issues. […]
Have you ever noticed how many websites are using a blue color scheme? Trust us, it’s a lot.
While blue may seem overused at times, there are psychological reasons why it tends to be successful. Turns […]
WordPress is the world’s most popular content management, powering more than a third of all websites. The open-source platform makes it easy and practical to create compelling, functional websites.
Open source refers to software in which […]
An effective, lead-generating website is so much more than good looks and snappy copy. It needs a well-built engine that downloads content quickly. In fact, the speed at which a site downloads has a big […]
You may have heard the terms UX and UI thrown around these days, but do you really know what they mean? And do you know why they are critical for converting sales or other actions?
UX […]
At first glance, a frequently asked questions (FAQ) page might not seem like anything special. It may pale in comparison to your flashier service or product pages. But what FAQ pages lack in glamour, they […]
As with most industries nowadays, recent and emerging technologies are transforming the marketing world. Abundant tools, process and systems allow marketers to do more, in less time, while improving the quality of outcomes […]
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to the materials they need to write accurate and thoughtful stories about your company.
