Today’s competitive market demands a strong digital presence to attract and retain customers. At its 2025 conference, Commercial Food Equipment Service Association (CFESA) invited Aker Ink CEO Andrea Aker to speak on the critical dos and don’ts of digital marketing and website development, tailored to the needs of service-based businesses.
From poorly optimized websites and unclear messaging to ineffective online advertising, Andrea broke down common mistakes that can stall growth and damage credibility. Conference attendees gained a clear understanding of how to align digital strategies with business goals to ensure their website supports sales processes and offers content that builds trust with decision-makers. She also discussed the impact, advantages and limitations of integrating AI into marketing and business development strategies.
Andrea is an expert communicator and business strategist who’s frequently tapped to speak on timely topics related to marketing, public relations and communications. Under her leadership, Aker Ink is consistently ranked as a top agency statewide, and strategies and tactics are honored for their creativity and impact.
Learn more about Andrea and view Aker Ink’s full suite of marketing and PR services.
