Students are taught early on to “show, not just tell.” In her latest article for Forbes Business Council, Aker Ink CEO Andrea Aker carries this theme to instruct companies how to showcase products and services through high-quality content — blogs, videos, case studies, whitepapers and more — to capture target audiences.
To get past common barriers preventing businesses from penetrating their target market, Andrea explains the value of consistent content marketing to trigger Google’s algorithms. The result is higher search engine rankings, lead generation and elimination of customer service calls. Leveraging high-quality content also establishes thought leadership by providing valuable information and fostering trust.
Forbes Business Council is an exclusive networking community for senior executives and business owners focused on professional growth, connection and visibility. Andrea is a council member trusted to provide insights on a variety of PR, marketing and business strategy topics.
