As a testament to its reputation for excellence, Aker Ink walked away with two prestigious honors from the annual TIM Awards as the Arizona Innovation Marketing Association (AZIMA) recognized the state’s most strategic and creative […]
For the second consecutive year, Aker Ink PR & Marketing left PRSA Phoenix’s annual Copper Anvil Awards with the Agency of the Year Award in hand — along with a shelf’s worth of trophies honoring […]
Everyone who has tried online dating can tell you a story or 20 about the time they met up with someone whose photos turned out to be taken at least 10 years ago. It’s frustrating, […]
To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous initiatives to educate Millennials and Gen Z about the myriad benefits and opportunities within the […]
SEO is a vast topic with a range of approaches, commonly bucketed into three categories: white hat, gray hat and black hat. As you likely assume from the names, some approaches are considered good while […]
During an economic downturn, companies that use data-driven insights to tailor their marketing and advertising efforts — rather than retract these efforts — have a unique opportunity to capture competitor market share and position themselves […]
A leading maintenance and parts supplier to the multifamily industry, AZP | Multifamily turned to Aker Ink for a public relations strategy that also supports the company’s search engine optimization efforts.
Considering AZP’s […]
Much bigger than just a tool to keep track of colleagues, search for jobs and find the latest business trends and news, LinkedIn has become the epicenter of business-related exchanges and information, especially for companies […]
A website is typically the first experience a customer has with your business. But if that website is outdated, isn’t intuitive, can’t easily be navigated or buries useful information, it is more of a liability […]
As a former journalist, I know the value of a good source. Someone who’s an expert in their field, understands the story angle and can respond quickly is worth their weight in gold to a […]
