The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events have shown—making corporate statements on social issues. Although emotions understandably ran high following the killings […]
As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and their moms are on Instagram these days – why shouldn’t your business be, too?
Instagram is […]
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump in the number of people using Teams. […]
Businesses are facing unprecedented change as the world grapples with a pandemic and the ensuing economic fallout. While content marketing may not be top of mind, Andrea Aker explains how it can be a […]
Knowing many of its readers are unsure how to move forward in a volatile climate while remaining sensitive to the pandemic, In Business ran an article from Aker Ink President Andrea Aker offering […]
Aker Ink is pleased to announce Storage West, one of the Western United States’ leading self-storage companies, has joined the client roster. We are helping the company optimize website content for nearly 60 locations […]
You already know social media is central to your business’ marketing strategy. It can be used to connect with customers on a more personal level, amplify your brand messaging and educate and convert your followers. […]
During widespread crises, such as the coronavirus pandemic, companies need to address internal and external issues quickly and with nuance. Even though the crisis at-hand may be outside of your control, you will be scrutinized […]
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes so funny. Most of us have an analogy ready to help make our career […]
