As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and their moms are on Instagram these days – why shouldn’t your business be, too?
Instagram is […]
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump in the number of people using Teams. […]
Businesses are facing unprecedented change as the world grapples with a pandemic and the ensuing economic fallout. While content marketing may not be top of mind, Andrea Aker explains how it can be a […]
Knowing many of its readers are unsure how to move forward in a volatile climate while remaining sensitive to the pandemic, In Business ran an article from Aker Ink President Andrea Aker offering […]
Aker Ink is pleased to announce Storage West, one of the Western United States’ leading self-storage companies, has joined the client roster. We are helping the company optimize website content for nearly 60 locations […]
You already know social media is central to your business’ marketing strategy. It can be used to connect with customers on a more personal level, amplify your brand messaging and educate and convert your followers. […]
During widespread crises, such as the coronavirus pandemic, companies need to address internal and external issues quickly and with nuance. Even though the crisis at-hand may be outside of your control, you will be scrutinized […]
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes so funny. Most of us have an analogy ready to help make our career […]
Canceled events. Self-imposed quarantine. Widespread uncertainty.
These are just a few of the issues businesses everywhere are facing due to the COVID-19 outbreak. People are worried about finding enough toilet paper. They’re scared of loved ones […]
