How to Make an Effective Post-Crisis Apology
When was the last time you apologized, and really meant it?
Knowing how and when to say “I’m sorry” can be hard for anyone, but especially for a company in the […]
Think Small for Big Results: The Business Case for Instagram Micro-Influencers
From fitness gurus and fashion icons to foodies and adorable animals, influencers have exploded on social media. If you are active on social media (especially Instagram), you have likely seen sponsored content from […]
How to Avoid Unintentionally Offending Your Audience
We are all about getting creative at the drawing board. And we know campaigns that speak to the emotions or employ a bit of tongue-in-cheek humor are often effective in attracting – and […]
Is Your Company Making these Common (but Sneaky) Content Marketing Mistakes?
Nowadays, content marketing plays a crucial role in many companies’ greater marketing strategies, encompassing the development and strategic distribution of blogs, whitepapers, case studies, videos, infographics and more. A solid content marketing approach […]
Marketing Strategies to Help B2B Companies Stand Out in the Crowded Cannabis Industry
To say the cannabis industry is booming is an understatement. Few industries in recent memory have taken off with the same energy – the legal market is expected to hit a whopping […]
Bri Gibson Joins Aker Ink as Account Coordinator
Aker Ink is excited to welcome Bri Gibson as an Account Coordinator. With experience in journalism, social media management and public relations campaigns, she helps carry out tactical and administrative activities that are […]
Your Digital Business Card: How to Boost Your LinkedIn Presence
When you meet a potential client or business contact, it’s common to exchange business cards. Yet today, that process has expanded to the digital world – now many people connect on LinkedIn, too. Think of LinkedIn […]
Technology is Changing the Way We Market. Is Your Company Keeping Up?
As with most industries nowadays, recent and emerging technologies are transforming the marketing world. Abundant tools, process and systems allow marketers to do more, in less time, while improving the quality of outcomes […]
Concrete Coatings Contractor Taps Aker Ink for Comprehensive Marketing, PR Strategy
Tenec Coatings, a Phoenix-based concrete coatings and specialty flooring contractor, called on the Aker Ink team for integrated PR and marketing strategy to help position the company as the go-to concrete flooring […]
Why Your Company Needs a Messaging Framework
Ever feel like your company’s external messaging is disjointed? Maybe your competitive value is unknown or unclear to certain audiences? Whether the disconnect is the result of a major organizational change or perhaps […]
