Everyone has a story to tell — what’s yours?
Telling your company’s story is the first step to enriching your brand identity, expanding an audience and maintaining a loyal customer […]
One of the ways companies can get the right attention at the right times is through the development of thoughtful, educational content that sparks a deep interest or fulfills a need among their […]
Picture this: You sit down with a journalist from the local paper or news site. The journalist has done their research, they seem interested in the topic you’re discussing, and they listen intently. […]
In the nonprofit world, an organization’s sustainability is linked to community support and awareness. Yet with limited budgets and resources, achieving widespread awareness can be challenging.
Andrea Aker recently […]
It is likely that, at some point, any company will experience a crisis – product recalls, employee misconduct, actions by disgruntled customers or data breaches among them. An efficient and coordinated approach to […]
The Phoenix Business Journal honored Aker Ink as one of the Largest Phoenix-area Social Media Marketing-Consulting Firms in its annual list. Aker Ink earned the No. 47 spot on the list, joining fellow […]
Large or small, tradeshows can be effective for connecting with potential customers and networking with others in your industry. Exhibiting or speaking at a tradeshow helps increase brand awareness and thought leadership, and […]
It’s not enough for companies to simply have a website these days. A search engine optimization (SEO) strategy is critical to distinguish yourself from competitors and rank well in search engines like Google for selected […]
To bolster expansion efforts in existing and new markets, Aker Ink has been certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise Council (WBENC).
In order to achieve certification, businesses must be at […]
In an age where facts and fiction easily blur and politics continue to divide the country, an exemplary, unbiased journalism community is of utmost importance. This was at the core of Anderson Cooper’s message as […]
