In an age where facts and fiction easily blur and politics continue to divide the country, an exemplary, unbiased journalism community is of utmost importance. This was at the core of Anderson Cooper’s message as […]
The search for a public relations and marketing agency can be daunting. With so many agencies boasting similar claims, it can be difficult to sift through the differences to find the perfect fit.
These days, agencies […]
Media relations is a central component of a public relations campaign. Educated and savvy sources can determine just how successful that campaign is – they can bolster it by providing thoughtful and timely insights during […]
Aker Ink President Andrea Aker has been elected to the Board of Directors for the McDowell Sonoran Conservancy, a nonprofit organization dedicated to protecting the McDowell Sonoran Preserve in North Scottsdale, which is one […]
We’re proud to announce this July marks 11 years in business for Aker Ink. Since our founding, we’ve witnessed and driven a dramatic shift in PR and marketing services as new technologies emerged and people […]
Whether you like it or not, social media has become an integral part of how people interact and how brands communicate to their audiences. Across the board, social platforms are seeing explosive growth in their […]
Benjamin Franklin once said, “If you fail to prepare, prepare to fail.” While this wisdom can be applied to virtually any aspect of business or personal growth, it is especially true in public relations. Simply […]
When it comes to content, the way you use it is just as important as the care you put into creating it.
Whitepapers and case studies are two popular types of content that companies can use […]
Videos pack social feeds on nearly every network – from decadent desserts and dance routines to breaking news and product demos. These days, it’s becoming increasingly difficult to stand out among the clutter. And with […]
As part of creating a stellar newsletter strategy, you need to build a high-quality email list. These days it’s easy to purchase a large email list that appears to be targeted, but this falls […]
