It’s a question that leaders must grapple with throughout all phases of growth and maturity – when does it make sense to build the marketing team in-house, and when should you tap the expertise of […]
There are many demands on an entrepreneur’s time, and it can be difficult to focus on the future with so many fires to put out and opportunities to seize today. It’s a constant dance […]
When I started Aker Ink in July 2007, just months before the Great Recession rocked corporate America, I was dedicated to my independent practice and lifestyle. I didn’t have a long-term plan or vision for […]
What. A. Year.
Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for the better. Businesses, too, experienced upheaval, growth and transitions while learning to cater to a new […]
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and […]
Running and growing Aker Ink is one of my life’s greatest joys. I wholeheartedly love my craft, our team and the incredible work we churn out for businesses of all types and sizes. I get […]
When I founded Aker Ink in 2007, the PR and marketing landscapes looked very different. Many of today’s most relied upon tools and tactics were in their infancy, or they didn’t yet exist. These two […]
I’m sending our clients, partners and supporters a virtual toast this month – we’re celebrating 12 years in business! While our longevity and experience are clear, I feel like we’re just getting started […]
