What Business Leaders Need to Understand About Search & Discoverability in the Age of AI

Sharp decline in website traffic over the last year? You’re certainly not alone. It’s no secret that generative AI platforms and search engine features like Google AI Overviews have dramatically and rapidly shifted consumer […]

By |2026-04-16T16:31:51-07:00April 14th, 2026|All Things AI, Strategy|Comments Off on What Business Leaders Need to Understand About Search & Discoverability in the Age of AI

Where Does Your Brand Stand in AI Search? Find Out with Aker Ink’s GEO Readiness Audit

Ready or not: AI search is already influencing how buyers find answers and make decisions online.

A 2026 Yext study revealed 75% of people use platforms like ChatGPT, Gemini and Claude more than […]

By |2026-04-09T09:59:20-07:00April 2nd, 2026|All Things AI, Digital Marketing/Advertising|Comments Off on Where Does Your Brand Stand in AI Search? Find Out with Aker Ink’s GEO Readiness Audit
  • Search Engine Optimization (SEO) vs. Generative Engine Optimization (GEO)

SEO vs. GEO: How Businesses Can Improve Visibility in AI Search

The way people research and evaluate companies, products and services is changing fast. According to Forrester, 89% of business-to-business buyers now rely on generative artificial intelligence (AI) as a primary source of […]

By |2026-04-01T13:14:37-07:00August 22nd, 2025|All Things AI, Content, Digital Marketing/Advertising, Website|Comments Off on SEO vs. GEO: How Businesses Can Improve Visibility in AI Search

AI vs. Human Content: Why Digital Tools Can’t Replace a Writer’s Touch

Artificial Intelligence (AI) has emerged as a groundbreaking tool to reduce operational, labor and cost demands for a wide range of industries across myriad applications, including marketing.

Several AI-based tools can be extremely powerful and effective […]

By |2026-04-01T13:15:13-07:00November 14th, 2022|All Things AI, Content|Comments Off on AI vs. Human Content: Why Digital Tools Can’t Replace a Writer’s Touch
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