Public speaking is arguably one of the most intimidating tasks to tackle in any job or industry. While some may love presenting in front of their peers, most dread the thought — be it a […]
SEO – or search engine optimization – is a strategic process that helps your company rank higher in search engines. There are various facets of SEO, and “local SEO” is a crucial part of the […]
In the weeks immediately following Russia’s invasion of Ukraine, hundreds of companies announced plans to pause operations and, in some cases, completely withdraw from Russia. Some did so immediately, while others responded after being listed […]
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline rude), may forget to return emails, seem perpetually stressed and regularly ask questions about things […]
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, reporters ask questions you don’t know how to answer, or questions you don’t want to […]
It’s proven that lies spread faster than truth online.
A 2019 MIT study found false news online travels “farther, faster, deeper and more broadly than truth.” According to the study, falsehoods are 70% […]
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in ensuring relevant information and messaging are relayed clearly and effectively. An effective spokesperson can be […]
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? There are numerous reasons, but a key one lies in quotability.
“A quotation in a speech, […]
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and […]
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The first step toward this understanding entails learning how journalists operate and why they say […]
