After a year of upheaval, there’s an ardent desire to move forward. As businesses shift from mitigating crises to seizing opportunities, Aker Ink CEO Andrea Aker offers In Business readers guidance in reexamining their strategies […]
With Nepal’s COVID-19 cases and unemployment skyrocketing, humanitarian nonprofit Elevate Nepal turned to Aker Ink to strengthen and streamline donor outreach. With a thoughtful combination of social media and inbound marketing […]
Ranking Arizona, the state’s largest annual business opinion poll, recognized Aker Ink as the No. 1 Public Relations Firm in 2021 (with seven or fewer professionals in the department). This is the […]
In preparation for launching a new digital therapeutics app, Washington-based Winston Center turned to Aker Ink PR & Marketing for strategy and support to educate target audiences, attract the right investors, partners and patients, and […]
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights on opportunities and digital marketing trends in 2021. Andrea identifies two […]
Marketing communications audits ensure a company’s messaging keeps pace with a swiftly changing world, yet many businesses don’t take the time to conduct them — leaving myriad marketing benefits on the table. Writing for the […]
Covid-19, #BlackLivesMatter, #MeToo, climate change and other societal turning points transformed how businesses operate. Some struggled how to communicate their efforts to change, facing backlash that left others wondering whether they should say anything at […]
Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely intersect? In an article for Az Business, Aker Ink Content Specialist Taylor Haynes […]
Seeking to increase awareness of its services and expertise and community involvement in Arizona, BMO Wealth Management engaged Aker Ink for media relations, community relations and awards program management.
Aker Ink’s strong relationships with Phoenix-area media, […]
Businesses are facing unprecedented change as the world grapples with a pandemic and the ensuing economic fallout. While content marketing may not be top of mind, Andrea Aker explains how it can be a […]
