With the potential to dominate the protective gear industry, Zoombang tapped Aker Ink to build a marketing infrastructure, augment sales efforts across multiple verticals and execute multi-faceted strategies to position the company for growth.
Featuring a […]
The past two years have rocked the business development landscape, and even tried-and-true digital tactics may look different now. To help companies kick off the new year successfully, CEO Andrea Aker crafted an […]
To promote acceptance and mitigate fallout, contentious issues like the COVID vaccine mandates need to be communicated to employees with additional care. No matter which side of the aisle one personally falls on, the reality […]
In today’s age, false and misleading information can spread like wildfire online and through social media networks — often much faster than the facts. When your business is at the center of any misinformation, quick […]
After a year of upheaval, there’s an ardent desire to move forward. As businesses shift from mitigating crises to seizing opportunities, Aker Ink CEO Andrea Aker offers In Business readers guidance in reexamining their strategies […]
With Nepal’s COVID-19 cases and unemployment skyrocketing, humanitarian nonprofit Elevate Nepal turned to Aker Ink to strengthen and streamline donor outreach. With a thoughtful combination of social media and inbound marketing […]
Ranking Arizona, the state’s largest annual business opinion poll, recognized Aker Ink as the No. 1 Public Relations Firm in 2021 (with seven or fewer professionals in the department). This is the […]
In preparation for launching a new digital therapeutics app, Washington-based Winston Center turned to Aker Ink PR & Marketing for strategy and support to educate target audiences, attract the right investors, partners and patients, and […]
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights on opportunities and digital marketing trends in 2021. Andrea identifies two […]
Marketing communications audits ensure a company’s messaging keeps pace with a swiftly changing world, yet many businesses don’t take the time to conduct them — leaving myriad marketing benefits on the table. Writing for the […]
