Purchasing email lists is a poor practice that yields unimpressive results, if any. To help guide marketers toward more efficient email strategies, Bri Gibson crafted an article for the Phoenix chapter of the American […]
Blogging is a critical content marketing strategy to build your business.
Done well, it bolsters your reputation, showcases your thought leadership and — most importantly — generates leads and drives sales.
Strong messaging is at the core of every successful business, driving engagement through everything from long-form storytelling to punchy taglines. With an increasing number of clients turning to Aker Ink for content marketing solutions, the […]
When Social Media Strategist Bianca Martinez isn’t devising paid and organic social campaigns, she’s tapping into her inner daredevil, running a side photography business, loading up on caffeine or wishing she was in San […]
Have you ever noticed how many websites are using a blue color scheme? Trust us, it’s a lot.
While blue may seem overused at times, there are psychological reasons why it tends to be successful. Turns […]
With the potential to dominate the protective gear industry, Zoombang tapped Aker Ink to build a marketing infrastructure, augment sales efforts across multiple verticals and execute multi-faceted strategies to position the company for growth.
Featuring a […]
As Aker Ink’s inbound marketing practice continues to boom, we’re thrilled to announce Bri Gibson has been promoted to Marketing Manager. With an undeniable drive and passion for project management, Bri plays a key role […]
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline rude), may forget to return emails, seem perpetually stressed and regularly ask questions about things […]
WordPress is the world’s most popular content management, powering more than a third of all websites. The open-source platform makes it easy and practical to create compelling, functional websites.
Open source refers to software in which […]
Ambitious entrepreneurs and leaders are continually seeking new ways to bring in business, manage teams and thrive in tumultuous times. We, too, are hungry for knowledge that will help us stay at the top of […]
