Have you ever met someone who seems perfectly unruffled under pressure? They’re enviably calm, even in front of a big audience. They smile, they enunciate, they answer questions – even tough ones – with grace […]
When Bri Gibson joined the Aker Ink team as an account coordinator this past summer, we knew she was the perfect fit. A triathlete originally from Snohomish, Washington and recent journalism school grad, Bri […]
Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion monthly active users, the photo-sharing app, which is owned by Facebook, is among the top […]
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But of interest to whom? Therein lies the struggle for businesses when trying to land media […]
Understanding the widespread impact and lasting social change generated by the Arizona Center for Law in the Public Interest (ACLPI), Aker Ink is proudly providing PR, communications and social media services on a pro bono […]
The American workforce is more diverse than ever. For the first time in recent history, it’s possible (and often expected) to have four generations represented in one company: Baby Boomers (born 1946 to 1964), Generation […]
You have a unique way of communicating. Your voice is different from anyone else’s – and you tell your personal story best. The same should be said for your business.
A business’s brand voice is a […]
Small business owners understand the importance of promoting their products or services. They have to connect with potential customers in some way, right? But many owners fall short when it comes to public relations – […]
Lester Holt is the 2019 recipient of the Walter Cronkite Award for Excellence in Journalism.
As a tumultuous election year approaches and technological advancements impact traditional […]
When was the last time you apologized, and really meant it?
Knowing how and when to say “I’m sorry” can be hard for anyone, but especially for a company in the […]
