What Not to Say During a Media Interview
A media interview is a lot like a date. It’s where you begin the process of building a relationship — only with a reporter instead of a would-be beau or bae. Like dating, the success […]
5 Ways to Make Your Speaking Engagement a Success
Have you ever met someone who seems perfectly unruffled under pressure? They’re enviably calm, even in front of a big audience. They smile, they enunciate, they answer questions – even tough ones – with grace […]
5 Things You Didn’t Know About Account Coordinator Bri Gibson
When Bri Gibson joined the Aker Ink team as an account coordinator this past summer, we knew she was the perfect fit. A triathlete originally from Snohomish, Washington and recent journalism school grad, Bri […]
Instagram Live: How to Plan, Execute and Succeed with This Social Media Feature
Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion monthly active users, the photo-sharing app, which is owned by Facebook, is among the top […]
How to Identify Stories That Reporters Want to Write About Your Business
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But of interest to whom? Therein lies the struggle for businesses when trying to land media […]
Aker Ink Offers Pro Bono Public Relations Support to Nonprofit Public Interest Law Firm
Understanding the widespread impact and lasting social change generated by the Arizona Center for Law in the Public Interest (ACLPI), Aker Ink is proudly providing PR, communications and social media services on a pro bono […]
How Effective Communication Supports a Multi-Generational Workforce
The American workforce is more diverse than ever. For the first time in recent history, it’s possible (and often expected) to have four generations represented in one company: Baby Boomers (born 1946 to 1964), Generation […]
Your Brand Voice Matters – Here’s Why
You have a unique way of communicating. Your voice is different from anyone else’s – and you tell your personal story best. The same should be said for your business.
A business’s brand voice is a […]
What Small Businesses Get Wrong – And Right – When it Comes to PR
Small business owners understand the importance of promoting their products or services. They have to connect with potential customers in some way, right? But many owners fall short when it comes to public relations – […]
Lester Holt Emphasizes Importance of Journalism Education, Storytelling at 36th Annual Cronkite Award Luncheon
Lester Holt is the 2019 recipient of the Walter Cronkite Award for Excellence in Journalism.
As a tumultuous election year approaches and technological advancements impact traditional […]
