Marketing automation uses software to automate time-consuming and repetitive tasks, helping companies efficiently nurture leads and increase ROI. One of the most common applications of effective marketing automation involves email drip campaigns.
A drip campaign refers […]
First impressions can make or break a business’s marketing strategy — and email subject lines are no exception. Only about 20% of all promotional emails get opened, according to MailChimp, so you […]
One of the most effective email marketing tactics for selling products and educating target audiences is a newsletter. To increase newsletter subscribers, you need to make the signup process easy, intuitive and offer value. Here, […]
As children, there was nothing worse than getting a box of raisins while trick or treating. Unless it was Dots, Necco wafers or a popcorn ball.
No such worry this Halloween — the Aker Ink team […]
Growing a high-quality, segmented email database can seem overwhelming or daunting at times, but the effort is always worth it. You’ll reap more awareness and sales with the right strategy. Yet along the way, some […]
You may have heard the terms UX and UI thrown around these days, but do you really know what they mean? And do you know why they are critical for converting sales or other actions?
UX […]
There are abundant ways businesses can connect with their communities on social media. In addition to publishing their own quality content, engaging via comments and running ads, they can reach out through influencers, brand ambassadors […]
Building a targeted and engaged email marketing list is time consuming. Many professionals wish they could simply click their heels and suddenly 10,000 contacts appear, but that’s just not reality. Despite what mysterious vendors promise […]
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are you wouldn’t make a decision without doing some research, and like 87% […]
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as a premier place to affirm brand loyalty, drive traffic to a website and convert prospects.
With […]
