What exactly is the LinkedIn algorithm? In simple terms, all social media algorithms are designed to determine the most relevant content for users, and the optimal order in which to display posts. For businesses, the […]
Ah, the mysterious world of search engine optimization (SEO). You’ve likely heard of this term, but what is it, exactly, and how can you find the key to cracking Google’s top-ranking codes?
In essence, good SEO […]
Are your email campaigns safe from these upcoming search engine spam “red flags,” or is it time to take a closer look at your strategy in 2024?
Starting in February, Google and Yahoo will begin enforcing […]
Beyond the typical networking, resume assessments and industry insights, LinkedIn can also be a valuable tool for enhancing thought leadership and growing a business. We’ve compiled our top tips and tricks to help you maximize […]
Much bigger than just a tool to keep track of colleagues, search for jobs and find the latest business trends and news, LinkedIn has become the epicenter of business-related exchanges and information, especially for companies […]
Healthcare organizations face a unique set of obstacles in advertising, PR and marketing, from adhering to HIPAA and other regulations to maintaining a well-respected, professional reputation without coming off as boring or dry.
But don’t fear […]
Algorithms this, algorithms that. When it comes to social media, “the algorithm” seems like an empty buzzword, but it’s actually among the most important concepts to understand in marketing. Social media algorithms are constantly evolving […]
Writing may be a subjective craft — but in the marketing world, there are some exceptions.
Email campaigns, for one, have a clear right and wrong approach: one will generate the high click-through rates you desire, […]
By:
Bri Gibson, Marketing Manager, Aker Ink
Scott Bennett, Partner, Coppersmith Brockelman
New data privacy laws and cookie bans have altered the digital marketing landscape as we know it, and these changes will continue to affect how companies […]
Marketing automation uses software to automate time-consuming and repetitive tasks, helping companies efficiently nurture leads and increase ROI. One of the most common applications of effective marketing automation involves email drip campaigns.
A drip campaign refers […]
