In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and […]
Content marketing has always been important for businesses. But when the COVID-19 pandemic hit and internet usage soared among Americans, these digital touchpoints (including blogs, infographics, videos and case studies) became even more critical for […]
At first glance, a frequently asked questions (FAQ) page might not seem like anything special. It may pale in comparison to your flashier service or product pages. But what FAQ pages lack in glamour, they […]
The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events have shown—making corporate statements on social issues. Although emotions understandably ran high following the killings […]
The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a $15 billion dollar industry by 2022. Yet as more companies seek […]
As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and their moms are on Instagram these days – why shouldn’t your business be, too?
Instagram is […]
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes so funny. Most of us have an analogy ready to help make our career […]
Once dismissed as a venue for food and travel porn, Instagram now sees more than 200 million users visiting at least one business account per day.
Contrary to what you might think, Instagram isn’t exclusively useful […]
Email marketing can be a highly effective tactic for building brand awareness and generating leads. In the B2B world, email enables companies to create consistent touchpoints with their target audiences and strategically filter prospects through […]
