Building a targeted and engaged email marketing list is time consuming. Many professionals wish they could simply click their heels and suddenly 10,000 contacts appear, but that’s just not reality. Despite what mysterious vendors promise […]
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet of social media marketing relies on endorsements from “influencers,” commonly through Instagram […]
Email is an essential marketing tool for businesses, regardless of size or industry. According to a 2020 Litmus report, the return on investment has increased and companies are seeing a $42 return for […]
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are you wouldn’t make a decision without doing some research, and like 87% […]
What. A. Year.
Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for the better. Businesses, too, experienced upheaval, growth and transitions while learning to cater to a new […]
Once upon a time, there was a PR and marketing agency that decided to write a new short story every month — line by line, person by person, day by day.
With their stories, the group […]
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the platform to discover new products or services (2019). With such steep competition, how can you […]
Canceled events. Self-imposed quarantine. Widespread uncertainty.
These are just a few of the issues businesses everywhere are facing due to the COVID-19 outbreak. People are worried about finding enough toilet paper. They’re scared of loved ones […]
Case studies are among the most popular marketing tools. They’re able to communicate the value of a business’ products or offerings through hard data, direct quotes and compelling customer experiences. Best of all, they’re useful, […]
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, data breach, disgruntled employees or something else entirely. Taking a proactive approach and planning […]
