To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous initiatives to educate Millennials and Gen Z about the myriad benefits and opportunities within the […]
During an economic downturn, companies that use data-driven insights to tailor their marketing and advertising efforts — rather than retract these efforts — have a unique opportunity to capture competitor market share and position themselves […]
A leading maintenance and parts supplier to the multifamily industry, AZP | Multifamily turned to Aker Ink for a public relations strategy that also supports the company’s search engine optimization efforts.
Considering AZP’s […]
Axis for Autism has developed a new model for streamlining autism diagnosis that’s slashing exorbitant wait times for Arizona families, ensuring they can access life-changing intervention and therapies faster. In fact, the company strives to […]
A respected mainstay in Arizona’s healthcare commercial real estate scene, Trisha Talbot turned to Aker Ink for PR strategy and execution to position her new real estate investment services firm, DOCPROPERTIES, among physicians and investors.
After […]
Purchasing email lists is a poor practice that yields unimpressive results, if any. To help guide marketers toward more efficient email strategies, Bri Gibson crafted an article for the Phoenix chapter of the American […]
With the potential to dominate the protective gear industry, Zoombang tapped Aker Ink to build a marketing infrastructure, augment sales efforts across multiple verticals and execute multi-faceted strategies to position the company for growth.
Featuring a […]
The past two years have rocked the business development landscape, and even tried-and-true digital tactics may look different now. To help companies kick off the new year successfully, CEO Andrea Aker crafted an […]
To promote acceptance and mitigate fallout, contentious issues like the COVID vaccine mandates need to be communicated to employees with additional care. No matter which side of the aisle one personally falls on, the reality […]
In today’s age, false and misleading information can spread like wildfire online and through social media networks — often much faster than the facts. When your business is at the center of any misinformation, quick […]
