Ranking Arizona, the state’s largest annual business opinion poll, recognized Aker Ink as the No. 1 Public Relations Firm in 2021 (with seven or fewer professionals in the department). This is the […]
In preparation for launching a new digital therapeutics app, Washington-based Winston Center turned to Aker Ink PR & Marketing for strategy and support to educate target audiences, attract the right investors, partners and patients, and […]
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet of social media marketing relies on endorsements from “influencers,” commonly through Instagram […]
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, reporters ask questions you don’t know how to answer, or questions you don’t want to […]
It’s proven that lies spread faster than truth online.
A 2019 MIT study found false news online travels “farther, faster, deeper and more broadly than truth.” According to the study, falsehoods are 70% […]
Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts behind a historical event or famous person. Likewise, there is often a story or some […]
As a team that loves getting outside, some friendly competition and giving back to our community, we knew we had to get involved with St. Joseph the Worker’s annual Hike for the […]
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in ensuring relevant information and messaging are relayed clearly and effectively. An effective spokesperson can be […]
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights on opportunities and digital marketing trends in 2021. Andrea identifies two […]
Marketing communications audits ensure a company’s messaging keeps pace with a swiftly changing world, yet many businesses don’t take the time to conduct them — leaving myriad marketing benefits on the table. Writing for the […]
