Marketing communications audits ensure a company’s messaging keeps pace with a swiftly changing world, yet many businesses don’t take the time to conduct them — leaving myriad marketing benefits on the table. Writing for the […]
With digital marketing spending growing to $146 billion by 2023, Aker Ink PR & Marketing has promoted Bri Gibson to Marketing Specialist to help clients and the agency navigate and seize […]
Known for her tenacity, superior client service and commitment to mentorship, Andrea Aker was recognized by AzBusiness Leaders as a 2021 innovator changing the face of Arizona business.
Editors of the annual publication began with a […]
Instagram isn’t only for sharing selfies and pictures of your #brunch. It’s also a place to snag a free case study for your business — as we proved with a recent giveaway (the first of […]
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as a premier place to affirm brand loyalty, drive traffic to a website and convert prospects.
With […]
Once upon a time, there was a PR and marketing agency that decided to write a new short story every month — line by line, person by person, day by day.
With their stories, the group […]
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers have needed to stay more nimble and reactive than ever (in fact, we wrote a […]
Covid-19, #BlackLivesMatter, #MeToo, climate change and other societal turning points transformed how businesses operate. Some struggled how to communicate their efforts to change, facing backlash that left others wondering whether they should say anything at […]
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the platform to discover new products or services (2019). With such steep competition, how can you […]
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? There are numerous reasons, but a key one lies in quotability.
“A quotation in a speech, […]
